Promotional Pens: Writing Off the Competition

As the saying goes The pen is mightier than the sword. Although this well known saying generally refers to the idea that information or knowledge is more powerful than a weapon, there is some truth in it when it comes to marketing and advertising. Promotional pens and writing instruments are the preferred choice for many organisations and businesses who wish to push to the forefront of their particular sectors. This certainly rings true when you take into consideration that these promo pens can literally find themselves in the hands of many other people who in turn could become your future customers. Put simply, custom logo imprinted promotional pens and writing instruments are the ideal advertising vehicle for directing customers and sales to your door.

Promotional gifts such as pens are extremely powerful merely for the fact that these low cost items are probably one of the most useful office items of all time. Lets face it; everyone needs a pen at some point. Ask yourself: how many times have you asked someone if you could borrow a pen? When you think of it like this, in the workplace this is probably one of the most commonly asked questions and when you align this thought with the fact that a distinctive plastic pen or emblazoned with your logo and telephone number can be an amazing marketing and advertising weapon.

Metal pens are equally as powerful and these are perfect for handing out to your most deserving employee who you feel have stepped up to the mark as a recognition gift. The pen you gift, or it could even be pen set, will continually act as a reminder to an employee of your generosity as an employer and will go a great way to boosting morale. Gifting promotional metal pens to customers is also an assured way to get a positive result. If you select a stylish option, they will use the pen on a regular basis and be reminded daily that you went the extra mile for them. This in turn will lead to increased customer loyalty and as a result directly increase your bottom line.

At GoPromotional we have all the bases covered when it comes to promotional pens. Our diverse range includes super budget, low cost plastic pens which come in a massive array of colourways, metal pens, highlighters, pen sets and novelty options too. Added to this, we stock all the major brands such as Parker, Senator, Balmain, Waterman, PaperMate, Quill and Rotring. So whatever your requirements are we have it covered.

Distributing promotional pens, whether it be plastic or metal pens is a great way to keep ahead of your competition. These fantastic low cost business gifts provide the perfect, low cost way in which to generate customer loyalty and turbo boost your sales. The power of promotional pens has never been greater or more important in these tough economic times as inexpensive and highly effective marketing tools. Take advantage of this proven way of advertising and you ll be able to write off the competition in no time at all.

Curated by Gareth Parkin   |   Product Marketing Director

As the founder of GoPromotional, Gareth has developed an enviable reputation as an expert in the promotional products industry with over 25 years experience. As an active member of the BPMA, ASI and Forbes Business Council, he regularly shares his wealth of industry knowledge and perspective in order to drive the branded merchandise sector forwards. With an entrepreneurial mind, Gareth has his finger on the pulse of our UK and international operations. Responsible for marketing and technical operations, he continually motivates the team with his vision, enthusiasm and desire to be the very best.

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