Promotional Products Branded With Your Logo

Use the power of promotional products to increase your brand awareness

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Making A Great Impression With Promotional Products

Promotional products have been proven to be a cost-effective way for businesses to make a great impression on their customers. According to research conducted by the BPMA, promotional items have a significant impact on customers, with around 51% of the people surveyed stating that receiving promotional products would make them more likely to use that company in the future. In addition, 52% of respondents said they were more likely to recommend a company's services if they received branded merchandise.

Promotional products offer many benefits to businesses, including:

  1. Better than a business card: According to a study by the British Promotional Merchandise Association (BPMA), promotional merchandise and branded freebies are more effective than business cards at helping businesses make a lasting impression on their customers.

  2. Stand out among your competition: Bespoke promotional goods can help businesses differentiate themselves from their competitors. ASI's Global Ad Impressions Study found that promotional products are the most effective advertising medium when it comes to standing out and making a lasting impression.

  3. High in impressions and low in budget: Promotional products are a cost-effective way to get your brand in front of potential customers. According to the Promotional Products Association International (PPAI), promotional products have the lowest cost per impression (CPI) of any form of advertising.

  4. Increases leads and generates sales: Promotional products, sometimes referred to as swag 'stuff we all get', are often free promotional or marketing items which can be used as a powerful lead generation tool. According to the PPAI, 85% of recipients of promotional products do business with the advertiser, and 58% of people keep promotional products for one to four years.

  5. Leaves a lasting impression: Promotional products have a longer lifespan than most forms of advertising. According to the BPMA, the average promotional product is kept for around 8 months, which means that your brand message is likely to be seen repeatedly by the recipient.

In conclusion, promotional merchandise is an effective and low-cost marketing strategy that can help businesses achieve their marketing objectives. By using promotional products, businesses can make a positive impression on customers, stand out among their competition, generate leads, increase brand awareness, and leave a lasting impression.

Why do promotional products work?

Promotional products are practical marketing giveaways branded with a company logo or slogan to promote a brand, corporate identity or event. The man considered to be the "father of promotional products" was named Jasper Meek, a newspaperman and printer from Ohio. When you take products, such as branded water bottles, and print them with a company logo or slogan to give them away, that’s a promotional product! Branded merchandise such as this improves your marketing campaign and boosts your brand’s presence. With custom promotional items, you can raise brand awareness and increase sales with the knowledge that your customers will love receiving their gifts, leading to increased loyalty.

This is a tried and tested marketing tactic; you don’t have to take our word for it. Research conducted by the British Promotional Merchandise Association has determined 81% of promotional product recipients keep their gift in regular use for two years or more. That’s two years of exposure! Anyone who sees that product in use, worn, or on a colleague’s desk will see your brand. Multiply that a hundred or a thousand times, which significantly increases your brand awareness. Don’t forget that branded items are twice as powerful as traditional forms of advertising when it comes to encouraging consumer action.

Take printed mugs for example; even the simplest action of drinking a coffee can become an asset to your marketing efforts if you use them as giveaways. Think about it: who wouldn't want their product to be associated with something so uplifting? It suggests your brand is as reliable as a hot coffee in the morning. With our UK custom merchandising solutions, you won’t just attract a current customer’s return business; you’ll make new ones too. That's why promotional products work!

How to use promotional products

Although they may be everywhere in our daily lives, we often don't realise the impact that these branded products have on our purchasing decisions and brand loyalty. Utilising promotional gifts can keep your brand at the forefront of people's minds and result in high recall rates. The possibilities for using branded products are endless, but they can be particularly effective as event merchandise at trade shows, client meetings, and as marketing giveaways.

Luxury promotional products can be excellent giveaways in a variety of situations, such as events, to win customer loyalty, to leave a lasting impression on business visitors, or to boost employee morale. Using branded products at events can help generate impressions and reinforce your brand image, making it a powerful marketing tool.

To impress clients during meetings, consider providing them with promotional merchandise. Additionally, you can strategically place promotional products around your office to create a professional workplace with a strong brand identity. By incorporating your brand's colour themes onto your desk and office promotional products, you can enhance brand recognition and build trust with your clients.

If you have a new employee joining your company, welcoming them with company merchandise can help them feel like they belong. For existing employees, corporate gifts can foster a positive work culture and show that their efforts are appreciated. Personalising items with your brand logo or company slogan can make the recognition more meaningful.

Giving away branded merchandise to potential customers can increase the chances of them becoming loyal customers. By handing out company-branded products to visitors, you can differentiate yourself from your competitors and build a relationship beyond the meeting or occasion. This can lead to repeat business and increased brand awareness.

At company events, handing out personalised products can help you stand out from your competitors and build rapport with visitors and clients. Offering totally branded products or business gifts to everyone can create a lasting impression and keep your brand at the forefront of their minds. GoPromotional offers a vast selection of products that can be printed with your company's logo including some fabulous home and living gifts and the latest in technology products.

Whether you need wholesale personalised items for an upcoming event or want to increase brand recognition, utilising promotional products can be an effective marketing strategy.


GoPromotional - the home of corporate branded merchandise

The UK's leading distributors

Welcome to GoPromotional, the UK's number-one supplier of custom-printed promotional products, merchandise gifts. Our wide range features over 50,000 promotional gift items and is ideal for almost any marketing campaign, including trade shows, conferences, exhibitions, events, charity fundraising, outdoor and leisure promotions and much more! At GoPromotional, you will receive Award Winning Service, the lowest prices, quick quotes, and guaranteed delivery dates. Whatever your budget and no matter the occasion, we can help you to increase brand awareness.

Whether you’re looking for functional promotional items such as printed bags or promotional keyrings, custom umbrellas, usable office supplies such as promotional pens or branded notebooks, or casual branded clothing such as printed t-shirts, logo hoodies or branded headwear, we’ve got what you need. If you find any of our printed products elsewhere and for a fully inclusive lower price, we’ll happily match the price.

We have plenty of promotional ideas to spare if you’re all out of inspiration or unsure what product will appeal best to your specific audience. There are always classic discount promotional giveaways such as printed tote bags, branded travel mugs, and the ever popular ballpoint pen – but there’s so much more, and we’re here to help. When raising your brand awareness, you can count on your two most prominent allies: GoPromotional, and your imagination.

Why you can trust GoPromotional

Our client focussed approach

Unlike many other customised promotional product suppliers, we don't cut corners. GoPromotional isn't the DIY buying experience that's become so common. Our dedicated account managers are ready and able to assist you every step of the way. We don't treat your order as just a simple transaction, it's your brand's future, and we aim to match your requirements and goals to the right product and the best deal.

Our extensive client base covers all sectors and organisations. Schools and Universities, local governments, sports and fitness clubs, nonprofits, design agencies, the NHS, and just about any small and large business depend on us!

In-house design and printing services

We’re not just a distributor! We’re professionals! Our in-house production team has decades of graphic design and merch printing expertise and is on hand to assist you. We want you to have something worth bearing your brand and corporate message, and we’re committed to your satisfaction.

We make use of the latest personalisation methods for each product. We can do it if your company logo needs to be screen printed, engraved, printed in full colour, embossed, or embroidered. You can be confident that all our products are inspected, safety tested, and ethically sourced. Our trusted manufacturers are all environmentally compliant and receive regular social audits for your peace of mind.

Our extensive range of products

Over 10,000 promotional products that can be personalised with your brand name and logo. Our range of custom branded merchandise, includes pens, mugs, clothing, water bottles, notebooks, bags and more. With our promotional items and gifts, you can create a unique impression that reflects your brand image and promotes your business to maximum effect.

We understand that every industry has its unique requirements, which is why we provide industry-specific promotional merchandise. Our promotional items are suitable for corporate gifts, rewards and prizes, giveaways, seminars and conference events, exhibitions, shows, and concerts. We also have customisable school wear, fundraising and charity products, as well as products for clubs, societies, and sports clubs.

With our extensive range of promotional items, you can be sure to find the perfect item that meets your marketing objectives and enhances your brand's visibility.

Budget promotional products

Promotional products do not have to break the bank, nor do they require a significant marketing budget. You can achieve all your goals, whether it be increased brand exposure or recognising staff's achievements and efforts, with low-cost customisable products such as fun novelty giveaways such as badges, stress balls and fridge magnets.

If you're searching for branded giveaways and promotional items that suit your budget, we understand that you need products that offer the best ROI at reasonable prices. That's why at GoPromotional, we provide affordable printed products.

You can easily find budget-friendly products on our website by searching for "budget" followed by the product you're interested in. Alternatively, you can browse our best-selling products category to ensure that all the products displayed are effective custom merchandise that won't break the bank.

We also have product-specific categories for extremely cost-effective promotions, such as our budget pencils, low cost pens, and value keyrings. With our range of affordable options, you can achieve your marketing goals without overspending.

Our five star customer ratings

Customer service is our number one focus, and we take feedback very seriously to continue to develop and improve. Please take a moment to read our countless five-star customer reviews or the many industry awards we have received. And, of course, if you have any questions, call us. We’d love to say hello!

Express services

In a rush? Is your supplier unreliable? No problem. We can deliver a wide selection of printed promotional materials in 48 or 72 hours from our London warehouse. So if you are in a tight spot, call us, and we'll do our utmost to help.

Order your promotional products today!

So, now we've explained the benefits of using promotional gifts for your business and if you are ready to get the ball rolling, look no further than GoPromotional. All you need to do is get in touch with your specific needs, and we will be ready and waiting to talk you through your branded merchandise options and provide you with all the information you need.

Your brand in the safest hands

Read our latest customer comments

The team were simply fantastic! I needed some promo items turned around super quickly for an urgent last minute trade show, and Molly made it happen. She and her colleagues were highly professional, friendly and super fast. I simply couldn't have asked for better value or level of customer service!

Sarah Metcalf

From the very initial enquiry through to delivery, the team were professional, polite and exceptionally efficient - I have dealt with many other companies in the past and their service did not come close to that which I received. I will be using them again for future conferences, events and exhibitions!

David Reynolds

It really was a pleasure to deal with this company. From my initital request they were very reliable and provided in-depth product knowledge, with outstanding customer service and never tried to force a sale! The products we selected were great, the artwork perfect, and the prices competitive!!

Anne Grayson

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Winners of the Promotional Merchandise Distributor of the Year Award
Members of the BPMA, Promota, PPIA and The Advertising Speciality Institute