Bag New Customers With Promotional Bags

Attracting new clients to purchase your services and products is never an easy task and even more so in the present economic climate. Many businesses will try to garner new leads by utilising television ads, printed advertisements or even the dreaded cold calling. However, many advertisers over look one item and this is promotional bags. Bags printed with your logo and company details or catchy tag line, are one of most practical items in the marketing mix. These bags, for example drawstring rucksacks act literally as a walking billboard for your company.

People are always carrying stuff: they take stuff to the office, stuff to school, stuff back home and stuff to friends' houses.  With all of the stuff that people carry, they need somewhere to put it. While some might simply load up their arms and head out the door, most prefer to use handy bags to tote their belongings and necessities around. This is one of the reasons why most people enjoy a good bag. They free your hands up, make carrying things easier and allow you to carry more stuff. For any business or company that wants to increase awareness of their name, brand or logo, investing in promotional bags is an excellent idea.

Custom printed bags do everything that other bags do, while also promoting your business. They promote your company, they help to get your name out there and they connect you with your client base. The person who uses your bag will not only appreciate the convenience that it offers them, but they will be thankful that your company gave it to them. Giving someone a bag helps to foster a bond with them, and in business it is that bond that brings old clients back and brings new clients in. It can be difficult in business to separate yourself from the competition and any edge you can get makes the difference. Printed cotton tote bags are ideal in making that difference because they can be offered for a multitude of reasons. A new client signs up with you; offer them a promo bag. An old client renews a contract; offer them a custom bag. No matter what the reason, personalised bags make a great gift that can be used to not only help your clients, but increase awareness of your company or organisation.

Curated by Gareth Parkin   |   Product Marketing Director

As the founder of GoPromotional, with over 25 years of expertise, Gareth has developed an enviable reputation in the promotional merchandise industry. Many see him as the leading, trusted authority when it comes to online marketing. His inspiring articles and content help clients when deciding on their next order of branded promotional products. With an entrepreneurial mind, Gareth has his finger on the pulse of our UK operations. Responsible for marketing and technical operations he continually inspires the team with his vision and enthusiasm to continually be the very best.

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