Promotional backpacks and rucksacks put your brand on the move. Custom backpacks, printed or embroidered with your company logo, are carried daily on the commute, at work, at university and at events, so your message travels far longer than traditional promotional merchandise. From lightweight backpacks to laptop and roll-top rucksacks, there's a size and fabric to suit every audience and budget, so browse the full range of branded backpacks below to find the choice for your brand.
Promotional backpacks offer many advantages when used as giveaways to promote a business. Because of the possibility to strap them on our backs, branded backpacks are generally used to carry weighty or bulky things such as books, a computer notebook, headphones, a cell phone, camping or hiking gear, clothing and more. Using them for transporting things means they are mobile and exposed to public sight, ensuring that numerous people will see them. Thus, if you purchase branded backpacks with your logo and message, their exposure and mobility will ensure that it will be seen by a lot of people.
Backpacks also offer the advantage of long-term advertising, due to their durability. Since most folks are generally on the move and many have plenty to carry with them, backpacks are used by a wide variety of people on a regular basis. They are used by students, school children, commuters, parents, cyclists, campers, hikers, travellers, mountaineers and people on a short trip or a picnic. Parents of infants use backpacks to carry diapers and other necessities, while their free hands push a stroller and lead another small child to school. In short, backpacks are a common sight every day.
Backpacks also come in many designs, which is useful in using them for different promotional purposes. There are backpacks with mesh pouches, outer zippered pockets, hidden inner pockets, rugged frames for mountain climbing and rollers to carry luggage at the airport.
Although promotional backpacks are not as affordable as entry-level promotional items like pens or notepads, with proper planning of their distribution to suitable targets, these products can really make a massive, long lasting impact.
It depends on the style, quantity and branding. Budget drawstring and sling bags are the lowest cost, while padded laptop and executive backpacks sit higher; live pricing and quantity breaks are shown on every product page.
Lower than you might expect for bags. Most of our backpacks start at 10 units, with a good number at 25, some at 50 and a handful from just 5. The exact minimum is shown on each product page. UK-stocked styles suit smaller runs, while bespoke, made-to-order bags need larger quantities for the best price.
Most of our range dispatches within 5 working days of artwork approval, with some lines at 7 and the more involved builds at 10 to 15. Note that the clock starts at approval rather than at your order, which is the part buyers most often get caught by. We deliver right across the UK and can arrange international delivery too.
Yes to both. We'll send a sample so you can check the bag before you commit, and once you order you'll get a free artwork proof by email — usually the same day — to approve before we print or embroider.
There's a one-off set-up charge per order to apply your logo (shown on each product page). And yes, we price-match: find the same branded backpack cheaper and we'll match it, usually beat it, with our award-winning UK service alongside.
It depends on the bag. Most of our backpacks are screen printed in one to four spot Pantone colours, or run through our UltraHD full-colour process where the artwork needs photographs or gradients. Embroidery and laser engraving are available on selected lines.
Position is usually the front panel or the front pocket, because that is the flat, firm area a print can sit on; a heavily padded or curved panel is not printable. Print areas vary by style, from around 50 x 20mm on a small front patch up to 230 x 160mm across a main front panel, and the exact area for each bag is shown on its product page.
Send your logo as a vector EPS, AI or PDF where possible, or a high-resolution png or jpg. Because a backpack panel is padded and curved, our team will advise the best method and placement — embroidery for a hard-wearing premium finish, screen or full-colour print for bold colour. For file formats and tips, read our artwork & printing guidelines.