Custom car products are ideal for a range of marketing campaigns. Obviously, if you're in the automobile industry, these promotional products are a part of your daily marketing activity and are known generators of leads and repeat sales. Giving away an item as simple as a roadside car breakdown kit with newly purchased, leased or rented vehicles is a gesture to your clients that you care. The pay-off is that when a motoring crisis occurs your reputation will be enhanced. Making lemonade out of lemons is what promotions is all about and a classic example of the strengths a well chosen product can add to a campaign.