Calendars have a long history of successfully promoting business. The significant advantage of calendars is the strange but true fact that people seldom disregard a calendar just like that. When they see one, they will usually want to have a closer look at it, especially when it is attractively designed. Thus, Promotional Calendars firstly will have this benefit of being the object of people's attention. Secondly, they are a necessity at home or at work and people will appreciate being given one. Companies intending to use them as a tool to promote their business by imprinting their company's name, logo and message on, will then distributing them to target audiences to be assured of public attention and public reception, as well as long-term advertising spanning for twelve months.

Promotional desk calendars will also be highly effective as publicity items because, not only are they welcome by the recipients of these gifts, objects of public attention and long-term advertising, but they are also available in various types, styles and designs, so that organisations will have a free hand to pick the types and styles best suited to their different target markets. Custom printed calendars come in a wide array like magnetic, desk, wall and pocket to mention just a few. Their prices are also not prohibitive; magnetic calendars especially are quite affordable.

Owing to the amazing advantages that they offer to business impact, with good distribution planning can be the perfect tools to usher a new organisation to public sight, cultivate relationships with current clients, step up awareness of a brand name or get across new recipients to boost sales.